Business Leader, Global Commercial Marketing Job
Location: Foster City California
Description: Visa is hiring Business Leader, Global Commercial Marketing Job right now, this career will be placed in California. More details about this career opportunity please read the description below. Business Leader, Global Commercial Marketing
Location : United States-CA-Foster City
Organization : Marketing
Job : Marketing
J! ob Number : 123977
Description
Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories, enabling them to use digital currency instead of cash and checks.
Visa does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations enable its bank customers to offer consumers choices: Pay now with debit, ahead of time with prepaid or later with credit products. From the world’s major cities to remote areas without banks, people are increasingly relying on digital currency along with mobile technology to use their money anytime, make purchases online, transfer funds and access basic financial services. All of which makes their lives easier and helps grow economies.
Behind the Visa brand are our talented employees who continuously raise the bar with innovative solutions and products that deliver the con! venience and security of digital currency to more people all o! ver the world.
This role takes a strategic role in marketing for Visa’s fast growing Global Commercial business.
Key responsibilities include:
- Lead the development of the vision and marketing strategy framework for the large and middle market (LMM) segment. Marketing strategy includes identifying the source of volume, marketing objective and strategies, key barriers and the product positioning.
- Lead and manage outside marketing agencies. Inspire the agencies in the creative development process and rationalize the ideas brought forth by the agency partners to develop campaigns and programs that accomplish the marketing objectives.
- Provide excellence in marketing leadership across all paid, owned and earned communication channels, including digital and social media.
- Lead the team in executing World Class Marketing programs that enhances Visa’s reputation as a leader in marketing and drive Visa transactions.
- Identify success criteria, including MROI, and implement measurement for all marketing investments.
- Lead the collection of target audience insights for the target audiences to inform the positioning and communication
- Develop and coach the Global Commercial Marketing teams. Develop and sharpen the marketing skills of the team, produce a pipeline of talent and a solid development plan for the team.
- Create strong relationships with key partners in Marketing and across functions, particularly in Product and Sales.
- Work closely with Client Integration team, Product, Sales and VMC to develop Issuer and Merchant programs and activate marketing programs through this client channels
o Large-Middle Market (Commercial) Product Team
o Sales and Client Integration
o Agency Partners, including Doremus and OMD
o Global Insights, Research and Analytics Team
!
o Global Marketing Team
o Finance Team
Reporting! Relationship
o Reports to Senior Business Leader, U.S. Commercial Marketing
Qualifications
- 7+ years business experience, with a focus on marketing
- Four year college degree required; MBA preferred
- B2B marketing experience is required
- Proven ability to identify consumer/ customer insights and translate them into marketing programs and business results
- Strong analytic skills and proven ability to synthesize data from multiple sources to build a strategic framework
- Brings innovative thinking by creating new or different ways to solve a marketing challenge or address an opportunity
- Proven ability to set the vision and strategic direction for a line of business/ portfolio of businesses
- Sets priorities for the business line and allocates resources appropriately
- Meets key deliverables set for the team while deploying the appropriate amount of thinking and consideration in making ! a decision
- Drives for results and demonstrated ability to get results through others
- Applies learning from previous roles and other lines of business
- Ensures marketing programs across the team are executed with excellence
- Uses data and analytics to inform and support team decisions and measure results
- Collaborates and builds alignment on strategies, plans and programs with others within and outside of Marketing
- Influences others by “telling the story†effectively in decks and in meetings
- Demonstrates passion for the business and inspires the team
- Builds talent by accelerating strengths and addressing opportunity areas
- Acts with integrity and inspires trust
- 10-20% travel estimated
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If you were eligible to this career, please email us your resume, with salary requirements and a resume to Visa.
If you interested on this career just click on the Apply button, you will be redirected to the official website
This career starts available on: Mon, 17 Jun 2013 06:08:14 GMT